How To "Read" A Movie Trailer

Below you'll find literally "worksheet" for use in monitoring, analyzing and understanding the movie trailers. It assumes some basic understanding of film art, but it should be mostly alone for a regular movie goer and trailer customers. I'm not saying that learning how to "read the trailer," if you want to see movies that promote, but the techniques should help you appreciate how much thought and work and creativity goes into the production of its review and "sample." Enjoy!

READING THE TRAILER

worksheet

(direction: ".. data 'Watch the trailer several times, noting what they see, hear and understand, use the worksheet to capture the use of data to articulate the interpretation or reading of the .)

Name _____________Year_______________Length _________ Exhibition Medium__________

1 Formal Properties: Number of documents / parts? ___________ # Music of characters? _____________ Describe? Editing speed (cuts / second) ___________ Shot types (close, honey, long time, pan, still, motion, zoom in / out, etc.) ________________ type of transition (wipe, dissolve, fade, break, etc.) ____________ Use graphic elements ?_________ If yes, describe. Using the words on the screen ?________ If yes, describe and prescribe. Using Voice over ?_______ If yes, describe and prescribe. (Diegetic and extra diegetic?) Does the computer screen? __________ If so, describe.

Is there left to run? _________________( Does mention producers, director, writer?) Describe sequence.___________ title What trailer is this? ? ___________( Featurette TV Spot, Internet Phone, Long Trailer, re-edition DVD, standard theatrical, teaser, sequel, especially fire, etc.) The story of Presentation: _____________ (linear nonlinear ?)

2 About the content: What's the story? (as far as I can tell). What complaints do diegetic ?_______( stars? Spectacle? Genre? Story? Technology ?)

3 What extra diegetic (outside the film text) to make appeals to the audience ?_________ (provenance, Critical reception, audience response / box office figures, technology)

4 What Film Crafts / specialized skills most major? Editing___________________ Copywriting_________ Music Librarian__________Graphic design__________ market Research_________Sound design____________ vd / director / cinematographer / FX (from the film )_________

5 Marketing questions: Who are the audience assumes the trailer making ?__________ What is the relationship with a trailer on the film market? (Descriptive? Impressionist? Correct? Deceptive? Failing to say to everyone? ETC.) ____________ What seems to be a "marketing brief," which produces this trailer? ___________ Is this a trailer in effect? If so, why? __________________ On the way to miss the trailer sign ?_____________

6 Exhibition of technology: the ratio of the doomed exhibition venue_______ (? Widescreen Letterbox & Mobile / iPod iPad TV screen) ________

7 Music and sound design that signals the musical? How do they help structure trailer? What data transfer? (Rhythm, mood and lyrical content?) Consider the sound design and sound effects. What you say about the structure and mood?

8 Miscellaneous: What do you know about film reception? (Box Office results? Context? Critical response?) What is the tone or attitude of the trailer? ______________ What do you like (or like) about this trailer? _________ Why ?________________